Novi Sad

Welcome to Novi Sad, often referred to as the Serbian Athens. This hospitable and beautiful city is filled with bright, cheerful people who greet visitors with open hearts and genuine friendliness. It's said that in Novi Sad, thanks to its traditional hospitality, renowned specialties, abundant food, good wine, and music, it can be quite a challenge to be a guest!

Novi Sad is the capital of Vojvodina and serves as an economic, cultural, scientific, educational, health, and administrative center with nearly 368.967 inhabitants. The city is located on the left bank of the Danube River in southern Bačka.

Two hours is usually enough time to stroll through Novi Sad, but it’s certainly not enough to list everything worth seeing. Our city is the second largest in Serbia—neither too small nor too big, but just right, as we like to say.

Novi Sad was never the country's capital, but it served as the cultural center of Serbian life during the Austrian and Austro-Hungarian Empires. The first national theater opened in Novi Sad, establishing it as a key cultural hub in the region. The central buildings, mostly constructed in the second half of the 19th century and early 20th century, exude a charming Middle European style typical of cities along the Danube. Once part of southern Hungary, Novi Sad is now the capital of Vojvodina, a northern province of Serbia renowned for its rich multiculturalism, making it a significant part of the Balkan region.

People of different nationalities and religions have lived in harmony for centuries in Vojvodina, making it easy to fit in. Novi Sad is often described as the easternmost city of Western Europe and the westernmost city of Eastern Europe. Visitors notice that life in Novi Sad has a slower, more relaxed pace. The city offers a laid-back atmosphere where everything feels effortless.

Novi Sad is home to one of the most beautiful beaches along the Danube River, known as Strand. Locals frequent Strand not just to swim, sunbathe, and enjoy summer days, but also to socialize and see others. On the opposite side of the river lies Fruška Gora, a mountain and national park, while the Petrovaradin Fortress sits on its slopes, providing a stunning backdrop to the town.